Refining a legacy for a new era
Forty years is a legacy worth building on and a weight worth carrying carefully. When DesignBridge's second-generation leader came to us, the firm was ready to grow beyond the affordable housing niche it had made its own in Chicago, competing for institutional and healthcare projects without abandoning the service-first values that made them exceptional. The existing website, running on a broken template, couldn't tell that story. We rebuilt everything: a refreshed visual identity (warm, considered, craft-forward) anchored the repositioning, and the site followed with large-scale photography, intuitive filtering, and a CMS robust enough to run without a dedicated team. They launched in time for their 40th anniversary with a digital presence finally worthy of the ambition.
Refining a legacy for a new era
Forty years is a legacy worth building on and a weight worth carrying carefully. When DesignBridge's second-generation leader came to us, the firm was ready to grow beyond the affordable housing niche it had made its own in Chicago, competing for institutional and healthcare projects without abandoning the service-first values that made them exceptional. The existing website, running on a broken template, couldn't tell that story. We rebuilt everything: a refreshed visual identity (warm, considered, craft-forward) anchored the repositioning, and the site followed with large-scale photography, intuitive filtering, and a CMS robust enough to run without a dedicated team. They launched in time for their 40th anniversary with a digital presence finally worthy of the ambition.
