Doing Moore

When I built the flagship digital home for Doing Moore, I needed a platform that mirrored the exact standard of work I deliver to clients. This project delivered a high-performance personal portfolio built in Framer, designed to showcase my multidisciplinary expertise across web design, brand strategy, and media creation while driving serious consulting leads.

By leaning into a bold, neo-minimalist aesthetic with razor-sharp typography and structured editorial layouts, the site establishes immediate creative authority. The architecture prioritizes seamless navigation and high-impact visual storytelling—turning a personal portfolio into a powerful, conversion-focused engine for my freelance practice.

Key Highlights:

• Neo-Minimalist Art Direction: Designed a high-contrast, structured aesthetic that reflects my personal brand and design philosophy.

• Framer Web Experience: A lightning-fast, fully responsive portfolio optimized to showcase complex multidisciplinary projects.

• Conversion-Driven Architecture: Engineered strategic layouts and messaging systems to turn site visitors into high-value consulting clients.