GoldRat.io

NorthGarden designed and developed GoldRat’s website in Framer in collaboration with Colossal World and Mortis Studio. Our approach focused on translating the art collective’s experimental concept into a browsable digital experience, connecting its speculative Digital Diagnostic Statistical Manual with a collection of illuminated mirror artworks. The build brings together conceptual storytelling, individual product pages, and shopping functionality, giving visitors a clear path from exploring the ideas behind the project to purchasing the work.