Groupe Horizon

Groupe Horizon is a food consulting firm based in Québec, founded by Baptiste Pelletingeas. The challenge: one website for three very different audiences (food businesses, individuals and communities) without losing a single, clear voice.

The design is built around the firm’s core idea, putting people back at the heart of food. Bold Oswald headlines, warm terracotta accents and black-and-white documentary photography give it an editorial, grounded feel. Each audience gets its own path, from the three entry doors on the homepage to dedicated pages.

Built in Framer: 13 responsive pages, a CMS blog, custom code components (an interactive farm-to-fork axis, a swipeable case-study carousel, an animated intersection diagram), a signature offer page (Audit+) and structured data for search, launched on the client’s own domain.