GYFT

GYFT is a curated marketplace and discovery platform for Framer templates, built to make finding high-quality website templates simpler for designers, freelancers, and businesses.

I designed and built the platform in Framer, from the overall structure and UX to the visual system and CMS architecture. The project involved creating a scalable template catalogue with search, filtering, categories, collections, template detail pages, creator profiles, and editorial content.

A key focus was balancing a large and growing catalogue with a clean, editorial browsing experience. I also developed the content and SEO structure, including dedicated landing pages, blog content, structured data, and internal linking to support organic discovery.

Rather than selling templates directly, GYFT acts as a curated discovery layer that connects users with independent Framer creators and their own stores. This approach shaped both the platform architecture and the user journey, keeping discovery simple while directing the final purchase back to each creator.