K2 Advocacy

A website for K2 Advocacy, a buyers' agency that has bought property in every state and territory in Australia. A web agency's proposal had their MVP site at six weeks, with CRM and automation from month nine onwards. We built the site in Framer and had it live in 4 days, and K2's first automation was running four weeks after our first workshop.

Josh brought 10+ years of product design to the whole stack. We art-directed and organised the photography, repositioned the brand from local to national, and optimised every page and article for Google and AI search with JSON-LD schema, SEMrush research, GA4 and Search Console. We also set up a blog that an outside content agency publishes to.

Behind the site, a Notion CRM runs with Make as the brain. A Calendly booking becomes a briefed client card before the call, Fillout forms fill in the profile, and Granola call notes land on the client's card, so K2 can search their client history from one place.