Legacy Emp.

Website for Legacy Incorporadora, a developer of planned neighborhoods and residential lots in Brazil, with 2,500+ lots delivered since 1994.

Selling land is different from selling apartments. There’s no render of a finished building to fall in love with, and the main objection is trust: is the land legally approved, will the infrastructure be delivered, will it appreciate? The site is structured to answer those questions before the buyer asks them.

Each development shows its sales status upfront (“70% sold”, “100% sold”) as social proof, and the track record (R$500M+ in VGV, decades of partner experience) comes early to establish credibility. The value proposition focuses on what lot buyers actually care about: legal security, full infrastructure, and flexible payment terms.

Built in Framer with a CMS for developments, so new launches go live without design work.

Designed and built as Creative Director at Gr81.