Mould Matters

Mould Matters is a family-run mould, damp and condensation specialist serving London, Kent and Surrey. The Think designed and built a new site in Framer to replace their old one, with a brief to win more local enquiries without losing existing search rankings.

The site runs to nearly 200 pages, mostly built from CMS collections: 19 service pages, from mould surveys and air testing to water damage restoration, Awaab's Law compliance and litigation support; 4 sector pages for homeowners and landlords, social housing, letting agents and PAS-funded works; and more than 130 location pages covering London boroughs and towns across Kent, Surrey and the surrounding counties.

Proof runs throughout, with 5 detailed case studies, an accreditations page, customer reviews and a library of 26 guides. Every old URL was mapped and redirected at launch, and free-quote and 24/7 emergency calls to action stay prominent on every page.