NextLot Website

NextLot rebrand website and Journal

My NextLot work started with a ground-up full rebrand of an established SaaS company. The project evolved into a Framer marketing website and continuing creative support for the last 3 years.

I developed strategy, copy, and UI/UX, using annotated wireframes to establish what each page needed to explain before full designs followed. If you see it on the site, at a trade show, in social media or in person, chances are very good my hands were on it.

Product pages, comparisons, resources, and case studies help auctioneers understand the software. The identity extends into sales collateral, email, and tradeshow materials.

The latest phase is an a blog index and article template allowing the client to tell their story more deeply. Designed for occasional publishing, the index gives one story prominence through imagery and typography. Articles use a narrow reading column, responsive CMS layouts, and end-of-article sharing. The archive is designed to feel considered with a small number of stories.