OPER8TORS

Operators — Interactive Storytelling Platform

A multi-page Framer experience built for Phase 56, turning individual trader journeys into immersive, story-driven web experiences.

The project combines a central Operators landing page with dedicated long-form stories for Max van der Haagen and Tom Gibbs. Each page has its own visual direction and narrative while remaining part of one connected experience.

The Goal

The challenge was to translate content-heavy trader stories—quotes, insights, visuals, and long-form narratives—into pages that feel engaging and easy to explore.

The main Operators page acts as the entry point, introducing the concept and connecting visitors to each individual story.

What I Built

I developed the complete experience in Framer, including the Operators landing page and dedicated Max and Tom story pages.

The work included responsive development, reusable components, long-form content structures, custom interactions, performance refinement, and ongoing QA.

For Tom’s hero, I also built a custom hover mask reveal that uncovers the Operators identity behind him, using interaction as part of the storytelling rather than simply as decoration.

Outcome

Instead of separate campaign pages, the result is a connected storytelling platform that can continue expanding as new Operators are introduced.