Pan od Szkodników

Brief

Pan od Szkodników is a pest control company working in Włocławek, Płock and Toruń. The owner needed a website that brings phone calls from all three cities and keeps growing without him ever opening Framer.

Approach

• Mobile-first design, because almost every visitor comes from a phone. The call button is always one tap away.

• A CMS built like a map of the business: pests, cities and 45 local pages (pest × city), all linked to each other.

• A "Completed jobs" section: after each job the owner fills in a short form, an automation (Make, Claude and the Framer API) drafts the report, and he publishes it with one click from an email.

• Every phone tap on the site lands in the owner's Telegram, where he marks whether it became a real conversation. Google Ads and PostHog analytics are judged by calls, not clicks.

Result

The owner gets calls from search in all three cities and from ads in Włocławek and Płock, and sees each one in Telegram within seconds. New job reports go live without anyone touching the site.