About Piece of Glass
PIECE OF GLASS — Wholesale Glass Fabrication Facility
A B2B site for Piece of Glass, a 40,000 sq ft glass production facility in Haskell, NJ supplying glaziers, contractors and glass shops across the East Coast. Flat and insulated glass, tempering, CNC machining — all fabricated in-house.
The category is old and unglamorous, and most competitors look it. The brief was to make an industrial supplier read as a modern operation without losing trade credibility — so the site pairs editorial restraint with hard specifics: lead times, certifications, tolerances.
Key sections:
Video hero with production floor footage and animated scroll ticker
Four-panel scroll narrative — advanced fabrication, digital ordering, trade-native service, precision work — each with full-bleed imagery
What We Make grid: structural glass, interior and decorative, custom fabrication, plus an "Out of Scope" card inviting non-standard jobs
Facility block — 40,000 sq ft, certified, in-house
Founder story: built by people from fabrication, logistics and software
FAQ with concrete trade answers — 5-7 day standard lead times, SGCC certification, ANSI Z97.1 and 16 CFR Part 1201 compliance
Contact block with direct email and phone
Full-screen kinetic manifesto — line-by-line scroll-driven typography
Customer portal entry point for quotes and order management
Newsletter signup
What was built:
Full design and Framer build, responsive across desktop, tablet and mobile
Kinetic scroll-driven typography manifesto sequence
Multi-page structure — services, capabilities, processes, mission
SEO targeting wholesale fabrication and regional trade queries
Conversion paths for a trade audience — portal access, direct phone, email, spec submission
Stack: Framer, scroll-driven animation, kinetic typography, multi-page architecture
