Queen of Supercar Re

Queen of Supercar Rental is a premium car rental experience built in Framer for a high-end fleet in Dubai.

I worked on the project as Creative Director, leading the UI/UX direction in Figma, reviewing the design system and key flows, guiding the development team, and staying closely involved throughout implementation and QA.

The interesting part of this project was not only the visual direction, but the amount of product logic behind the experience.

The fleet needed to behave more like a real booking product than a conventional marketing website. We designed and implemented a structured vehicle catalogue with search, filters, sorting, vehicle categories, detailed car pages, pricing information, specifications, and booking actions directly inside Framer.

Building that kind of searchable and filterable inventory system while keeping the experience fast, responsive, and visually consistent made the project considerably more complex than a standard Framer website.

My role focused on maintaining the original design quality throughout implementation, directing technical decisions with the development team, QA'ing the build against the Figma source, and refining the interaction between the visual layer and the underlying fleet system.

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The live website has since been updated and customized by the client after handoff, including changes to typography and parts of the original visual system. The visuals shown here represent the original design direction and presentation created during our project work.

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Role

Creative Direction

UI/UX Direction

Figma QA

Development Direction

Framer QA

Product Experience