Shinhanwool

Shinhanul had 35 years of know-how. What it didn't have was a concept to carry it.

Shinhanul is a city gas installation company run by two generations, a father and his son. We built its concept around exactly that: the father's uncompromising standards on site, and the son's smooth, easy communication with every client.

To make that concept visible, we planned the entire photography from scratch with Adsong, Volund's photography partner. Every shot was directed to hold both at once: rigor in the work, warmth in the relationship.

The website brings the two together as one experience, built in Framer.