Skindinavia

Skindinavia went viral and sent retail customers to a site built for wholesale buyers. We replaced it with a Framer front end on a Shopify back end, so the brand owns both the storefront and the customer data. Off-Amazon sales rose 45% and average order value 14%.

A viral setting-spray maker still running on wholesale infrastructure.

Skindinavia makes the setting sprays other brands put their names on. When social media sent retail customers to its own site, that site was still built for wholesale buyers: text-heavy, slow, and pointed at Amazon for fulfilment, which is where the customer data stayed.

They needed a storefront that could take the traffic and hold a premium look without giving up load speed.