UGCbySaraWilly

A portfolio site for a UGC creator duo making short-form video ads for brands. They work both separately and as a couple, so the site needed three distinct bodies of work — Willy’s, Sara’s, and the two together - each browsable on its own, alongside case studies showing results for individual brands.

I designed and built the site in Framer. The video experience is custom-coded rather than assembled from stock components: a fanned three-card hero carousel, a centred portfolio carousel with autoplay and hover-pause, a video player matching Framer’s native property set but with its own controls UI, and a full-screen lightbox that moves between videos by arrow, keyboard or swipe without closing.

Behind it sits a CMS of eight collections and more than 130 videos. Each creator has a separate portfolio collection sharing one category list, so a filter added once appears only on the pages it belongs to. Video sources are windowed to the slides near the viewport, which is what keeps a site of this weight responsive on mobile and in Safari.

Delivered with a built-in guide so the client can add new work themselves.