WINTERMED

WINTER Medizintechnik is a Swiss medtech company that rents out CPM devices to patients after knee, shoulder, elbow or ankle surgery. Many patients first hear about these machines from their surgeon, so the site has to explain the therapy quickly and make renting one feel simple.

Every joint has its own product page with prices, and patients order or return a device through online forms. Clinics and practices get a separate section for sales and service, since WINTER is the official ARTROMOT distributor in Switzerland.

A CMS blog turns clinical studies into short articles for patients and is set up for search. Google reviews on the homepage build trust, and the whole site is localized in German, English and French.