MOTO

A multi-page skincare brand site that reads Japanese at first glance: vertical kanji, a full-bleed product hero, warm paper tones, and serif headlines with room to breathe.

MOTO is an editorial Framer template for skincare, beauty, and wellness brands. It comes composed as one brand story, built on the world of fermented skincare (koji, rice, water, patience). Swap the photos and words and the story becomes yours.

Inside:

• Seven pages: home, products, product detail, about, journal, contact, 404

• Products CMS with provenance fields (origin, fermentation) ready to wire

• Product pages with provenance and how-to-use sections

• Journal CMS for field notes and seasonal letters

• Contact form with sending, success, and error states built in

• Vertical Japanese type and refined serif headlines, wired in

• Shared navigation and footer: edit once, it updates on every page

• Responsive on desktop, tablet, and phone

• Everything edits visually in Framer. No plugins.

Replace the photos, drop in your products and prices, publish on your own domain.

Most "Japanese" templates are a minimal theme with a Japanese label. MOTO is designed from the type up.

Designed in Japan by a one-person studio. The vertical kanji and the traditional color names follow how they're actually used here.