The studio site is live: blomdahlco.com
Designing your own website is the hardest brief there is. There’s no client to push back, and everything you say about your work gets tested on the page itself.
A few decisions that shaped it:
One accent colour per section. Olive for the homepage, fjord blue for Services, umber for About, burnt ochre for Insights, and a colour of its own for each case. It appears only in the menu and footer, so the work stays the focus.
One serif, used once. Tiempos Headline is reserved for the wordmark. Everything else is set in Neue Haas Grotesk.
One hover rule everywhere. Hover over a link and the others step back, the same way in the menu and the social links.
Built as a system. Case studies and articles run from Framer CMS templates, so new work is content, not redesign.
The studio site is live: blomdahlco.com
Designing your own website is the hardest brief there is. There’s no client to push back, and everything you say about your work gets tested on the page itself.
A few decisions that shaped it:
One accent colour per section. Olive for the homepage, fjord blue for Services, umber for About, burnt ochre for Insights, and a colour of its own for each case. It appears only in the menu and footer, so the work stays the focus.
One serif, used once. Tiempos Headline is reserved for the wordmark. Everything else is set in Neue Haas Grotesk.
One hover rule everywhere. Hover over a link and the others step back, the same way in the menu and the social links.
Built as a system. Case studies and articles run from Framer CMS templates, so new work is content, not redesign.