Color in logistics defaults to black, yellow, red, and blue, particularly in the trade show and events environment where a large part of Augment's audience first encounters brands in this space.

Augment's audience attends a lot of in-person events and the brand needed to stand out on a booth floor as much as on a website. Green did that work in both contexts, making the brand feel like a breath of fresh air in a space dominated by darker, heavier colors.

For a company asking an industry to trust a new kind of AI, it was important to be approachable.

A few supporting colors and gradients add variety across mediums, used sparingly so the green stays dominant and the brand stays recognizable.

Color in logistics defaults to black, yellow, red, and blue, particularly in the trade show and events environment where a large part of Augment's audience first encounters brands in this space.

Augment's audience attends a lot of in-person events and the brand needed to stand out on a booth floor as much as on a website. Green did that work in both contexts, making the brand feel like a breath of fresh air in a space dominated by darker, heavier colors.

For a company asking an industry to trust a new kind of AI, it was important to be approachable.

A few supporting colors and gradients add variety across mediums, used sparingly so the green stays dominant and the brand stays recognizable.