BAL — Web Design & Digital Experience
A new digital experience created for BAL, a music and entertainment venue in Gdańsk.
The goal was to translate the energy, atmosphere and character of the venue into a digital experience that feels just as expressive as the place itself.
I focused on a bold visual direction, clear information architecture and an intuitive user journey — from discovering BAL and its experiences to planning an event or making a booking.
The website was designed not simply as a place to present the offer, but as an extension of the BAL experience — immersive, social and built around memorable nights.
