Built JobCompass - an AI-human hybrid headhunter for startups.

Hard positioning problem: the audience distrusts both sides of your category. Pure AI tools spam candidates, traditional recruiters send quota filler. You're claiming the middle, which is the least believable place to stand.

Solved it with numbers instead of adjectives - 48h turnaround, 50% hire rate, flat 12% versus the usual 20-30%, all stated openly including pricing in the FAQ.

Built JobCompass - an AI-human hybrid headhunter for startups.

Hard positioning problem: the audience distrusts both sides of your category. Pure AI tools spam candidates, traditional recruiters send quota filler. You're claiming the middle, which is the least believable place to stand.

Solved it with numbers instead of adjectives - 48h turnaround, 50% hire rate, flat 12% versus the usual 20-30%, all stated openly including pricing in the FAQ.