Most agencies have the same debate when building their website, from what I've observed here on X:
"Do we do something visually stunning, or do we focus on conversion?"
For my part, I think that:
A site that impresses but doesn't convert = a portfolio.
A site that converts but doesn't impress = a form.
The real work is the order of the two.
Hero → provoke a scroll stop
Section 2 → name the prospect's exact pain
Section 3 → concrete results, not features
Section 4 → hard numbers as proof
Section 5 → 3-step process
Section 6 → testimonials with real numbers
Section 7 → a single CTA, zero distractions
This is what I integrated into my Framer template for AI agencies.
Each section has a precise role in the prospect's journey.
---
What do you think?
Animation first or conversion first? 🫡🫡
Most agencies have the same debate when building their website, from what I've observed here on X:
"Do we do something visually stunning, or do we focus on conversion?"
For my part, I think that:
A site that impresses but doesn't convert = a portfolio.
A site that converts but doesn't impress = a form.
The real work is the order of the two.
Hero → provoke a scroll stop
Section 2 → name the prospect's exact pain
Section 3 → concrete results, not features
Section 4 → hard numbers as proof
Section 5 → 3-step process
Section 6 → testimonials with real numbers
Section 7 → a single CTA, zero distractions
This is what I integrated into my Framer template for AI agencies.
Each section has a precise role in the prospect's journey.
---
What do you think?
Animation first or conversion first? 🫡🫡
