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Interior designers do not sell rooms. They sell the confidence to spend forty thousand on one.
That changes what the website has to carry.
A photography grid proves taste. Everyone's portfolio looks good in this category. It does not answer the question the client is actually holding, which is what happens between the first call and the day I get my house back.
So the process section outranks the gallery.
Consultation. Planning. Design. Execution. Four words, but they do the thing images cannot -they give a nervous person a shape to hold onto.
→ Name the stages, not the deliverables
→ Say roughly how long each takes
→ Show where the client makes decisions
→ Give each service its own page, because a commercial fit-out buyer and a kitchen renovation buyer are not the same person
Beautiful work gets you the enquiry. Structure gets you the signature.
