Been going back and forth on how to structure the Services section of my agency.

First instinct was the usual: four tiers, prices, done. But every time I looked at it, it felt like I was asking people to pick a number before they knew what they needed. So I flipped it.

The section opens with "where are you starting from?" instead of "how much will you pay?"

Riskier, less conventional. But if I'm telling clients to lead with the problem and not the price, my own site should be the first proof I believe it.

Been going back and forth on how to structure the Services section of my agency.

First instinct was the usual: four tiers, prices, done. But every time I looked at it, it felt like I was asking people to pick a number before they knew what they needed. So I flipped it.

The section opens with "where are you starting from?" instead of "how much will you pay?"

Riskier, less conventional. But if I'm telling clients to lead with the problem and not the price, my own site should be the first proof I believe it.