Joined Wrench.ai — a B2B AI personalization platform — to work on SEO.
Classic story: the SEO audit turned into a publishing problem. Content wasn't the bottleneck, friction was. Every blog post needed engineering time, so nothing shipped.
Ended up moving the source of truth into Notion and automating the path to live posts. Marketing writes where they already work, metadata gets set at writing time, no developer in the loop.
SEO strategies only compound if publishing is frictionless.
Joined Wrench.ai — a B2B AI personalization platform — to work on SEO.
Classic story: the SEO audit turned into a publishing problem. Content wasn't the bottleneck, friction was. Every blog post needed engineering time, so nothing shipped.
Ended up moving the source of truth into Notion and automating the path to live posts. Marketing writes where they already work, metadata gets set at writing time, no developer in the loop.
SEO strategies only compound if publishing is frictionless.