Working on the hike cards for Trova and ended up exploring two different directions.
Card 1: More UI-focused — immersive imagery, stronger visual impact, cleaner aesthetic.
Card 2: More UX-focused — information is easier to scan, content hierarchy is clearer, and the CTA feels more accessible.
If you had to choose one for a hiking/adventure website, which would you pick and why?
Curious how other designers balance visual appeal vs usability.
Working on the hike cards for Trova and ended up exploring two different directions.
Card 1: More UI-focused — immersive imagery, stronger visual impact, cleaner aesthetic.
Card 2: More UX-focused — information is easier to scan, content hierarchy is clearer, and the CTA feels more accessible.
If you had to choose one for a hiking/adventure website, which would you pick and why?
Curious how other designers balance visual appeal vs usability.
