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A conversion-focused site for a performance creative agency that shows the work instead of talking about it.

Role: Design, Interaction Design & Development
Platform: Figma + Framer
Client: Adstr, Performance Creative Agency

Overview

Adstr builds high-impact ad creative for eCommerce and DTC brands spending anywhere from $50k to $1M+ a month on paid social, a client base that judges agencies by the quality of their work, not the quality of their copy. The brief was to design and build a website that could win that audience over fast: skeptical, experienced founders and marketing directors who scroll past thousands of ads a day and want proof, not promises.

Project Goals

Get real ad creative in front of visitors immediately, before any copy
Structure the page around the buyer's actual decision-making questions, not a generic agency template
Prove results with real case study numbers, not vague testimonials
Keep the site fast despite being almost entirely video-driven
Design motion that feels premium and intentional without distracting from the creative work itself

Design Direction

The visual system stays out of the way of the content on purpose. With an audience judging creative quality, the site's own design needed to feel confident and understated, clean layout, controlled typography, and generous space around each video, so nothing competes with the reels, case studies, and testimonials doing the actual convincing.

Outcome

The finished site gives Adstr a homepage that:

Proves creative capability within the first few seconds, before a visitor reads a single line of copy
Leads every section with evidence — reels, results, and testimonials — instead of claims
Loads quickly and performs smoothly despite being built almost entirely around video
Gives a skeptical, high-spend buyer everything they need to trust the agency before they ever reach the contact form

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