Hi, I’m Kyle 👋

I’m a verified Framer Expert and the designer behind Design Decoy, a small studio in North Vancouver, BC. I’ve been building in Framer for five years, mostly for founders, small businesses and hospitality brands. Recent work includes The Luxe Bureau in London, Zoë Feldman Design, Groundswell Charters and Visit Prince Rupert.

What I do: I design and build Framer sites from brand to launch, with CMS, SEO and AI visibility set up, so clients get found on Google and on assistants like ChatGPT. Then I hand everything over so they can run the site themselves. I also make AI-assisted photo polish and walkthrough videos for visual businesses like hotels, restaurants and Airbnbs.

What drives the brand: Crafted by us, AI enhanced, controlled by you. I use AI tools like Claude and Higgsfield to move faster, but every design decision is still made by a person, and the client always owns the result.

Outside the screen: you’ll find me running the North Shore trails, travelling, chasing adventures, making art and music, and working on 604 Collection, my Vancouver lifestyle clothing brand. That life feeds the work, and I’ll be sharing both.

What’s next: I’m starting to release free Framer templates, plus behind-the-scenes posts on how I build. If you’re a founder or business owner who wants a site that looks sharp and actually gets found, or a fellow designer who wants to swap notes, say hi.

📍 North Vancouver, BC · designdecoy.ca

Hi, I’m Kyle 👋

I’m a verified Framer Expert and the designer behind Design Decoy, a small studio in North Vancouver, BC. I’ve been building in Framer for five years, mostly for founders, small businesses and hospitality brands. Recent work includes The Luxe Bureau in London, Zoë Feldman Design, Groundswell Charters and Visit Prince Rupert.

What I do: I design and build Framer sites from brand to launch, with CMS, SEO and AI visibility set up, so clients get found on Google and on assistants like ChatGPT. Then I hand everything over so they can run the site themselves. I also make AI-assisted photo polish and walkthrough videos for visual businesses like hotels, restaurants and Airbnbs.

What drives the brand: Crafted by us, AI enhanced, controlled by you. I use AI tools like Claude and Higgsfield to move faster, but every design decision is still made by a person, and the client always owns the result.

Outside the screen: you’ll find me running the North Shore trails, travelling, chasing adventures, making art and music, and working on 604 Collection, my Vancouver lifestyle clothing brand. That life feeds the work, and I’ll be sharing both.

What’s next: I’m starting to release free Framer templates, plus behind-the-scenes posts on how I build. If you’re a founder or business owner who wants a site that looks sharp and actually gets found, or a fellow designer who wants to swap notes, say hi.

📍 North Vancouver, BC · designdecoy.ca