The preview frame sells the template, not the listing copy.
After years of design work, the thing I underrated most on Framer: the first preview image does about 80 percent of the selling. Buyers decide in a second, before they read a word.
Three things that moved it for me:
1. Make the first frame match the landing hero, so the click and the page tell the same story.
2. Show the template doing its real job (a real section, real content), not a floating mockup on a gradient.
3. One clear idea per frame. A busy preview reads as a busy template.
Copy supports the decision. The image makes it. What is the one preview change that lifted your sales?
