Been building a site for a football club that needs to convince investors before there's anything finished to show. Flashy doesn't work for that. So I leaned hard on scroll animations, especially one timeline that draws itself as you scroll, milestone by milestone, instead of dumping the whole roadmap on people at once.

Honestly, building it wasn't the hard part. Knowing when to stop adding movement was. Too much and it feels flashy instead of serious, and serious is what people want to feel when money's on the line.

Genuine question: when you're building for people deciding whether to invest, do you lean into motion for energy, or pull it back? Still not sure I got the balance right.

Here is the link: https://kaisfc.com/

Been building a site for a football club that needs to convince investors before there's anything finished to show. Flashy doesn't work for that. So I leaned hard on scroll animations, especially one timeline that draws itself as you scroll, milestone by milestone, instead of dumping the whole roadmap on people at once.

Honestly, building it wasn't the hard part. Knowing when to stop adding movement was. Too much and it feels flashy instead of serious, and serious is what people want to feel when money's on the line.

Genuine question: when you're building for people deciding whether to invest, do you lean into motion for energy, or pull it back? Still not sure I got the balance right.

Here is the link: https://kaisfc.com/