FitWoody 2.0 — new website live, built in Framer 🌿
Last one of the series: the new site for FitWoody, our smarter, kinder fitness app that adapts to your energy, mood, and time instead of guilt-tripping you into streaks.
The challenge: the product has a genuinely different philosophy — "showing up, even 5 minutes, always counts" — and most fitness sites scream the opposite. So the hard part wasn't visual, it was tone. The site had to feel calm and human while still driving the one action that matters (App Store download), and clearly explain how the app turns messy wearable data into simple daily guidance — without turning into a spec sheet.
How we approached it: we led with the emotional hook ("Built for the days you want to give up"), then walked through the why before the what. We built it fully in Framer so the team ships updates — changelog, new features, press — at their own pace, and used its interactions to bring warmth and movement to the page while keeping it fast on mobile.
Home to a 50k+ user app, and a site the team fully owns.
Would love your thoughts 🙌
FitWoody 2.0 — new website live, built in Framer 🌿
Last one of the series: the new site for FitWoody, our smarter, kinder fitness app that adapts to your energy, mood, and time instead of guilt-tripping you into streaks.
The challenge: the product has a genuinely different philosophy — "showing up, even 5 minutes, always counts" — and most fitness sites scream the opposite. So the hard part wasn't visual, it was tone. The site had to feel calm and human while still driving the one action that matters (App Store download), and clearly explain how the app turns messy wearable data into simple daily guidance — without turning into a spec sheet.
How we approached it: we led with the emotional hook ("Built for the days you want to give up"), then walked through the why before the what. We built it fully in Framer so the team ships updates — changelog, new features, press — at their own pace, and used its interactions to bring warmth and movement to the page while keeping it fast on mobile.
Home to a 50k+ user app, and a site the team fully owns.
Would love your thoughts 🙌
