A logo is usually the first thing people see.
But it's only the beginning of what makes a brand recognizable.
The typography, colors, visual language, and overall experience all build on that first impression.
We explored seven different brands through seven logo concepts — each a starting point for a larger identity.
Because we're not just interested in how a logo looks.
We're interested in what it can become.
— Shopiazad
A logo is usually the first thing people see.
But it's only the beginning of what makes a brand recognizable.
The typography, colors, visual language, and overall experience all build on that first impression.
We explored seven different brands through seven logo concepts — each a starting point for a larger identity.
Because we're not just interested in how a logo looks.
We're interested in what it can become.
— Shopiazad