This is the best-performing design I've ever made.
Here are the 3 decisions behind it.
Saasta is a SaaS template. Dark UI, one accent colour, nothing extra.
Most SaaS pages lose people because they show too much. I did the opposite.
1. The hero has one job
One headline. One short promise. One email field. That's it. Every extra button on a hero costs you signups.
2. Proof before the pitch
Right under the headline, you see a live dashboard and real logos. People trust what they can see working.
3. One colour does the clicking
Everything is black. The green only appears on things you're meant to tap. The eye always knows where to go.
Boring on purpose. That's why it sells.
Built fully in Framer. 25+ pages.
What's the first thing you look at on a SaaS landing page?
