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■ What it does

Drop in a ready-made SWOT analysis — Strengths, Weaknesses, Opportunities and Threats — and type your own points into each box. Numbering, colors, axis labels and spacing are handled for you.

Hover a box and the others fade back. Click one and it expands to fill the space while the rest fold down to their titles. And with one switch, the same matrix turns into a TOWS strategy table (SO, WO, ST, WT) so you can go from analysis to action on a single page.

Perfect for brand strategy pages, consulting and agency sites, case studies, startup pitch pages and portfolio write-ups.

■ Customizable properties

- Type — SWOT or TOWS, plus an optional switch your visitors can use

- Layout — Grid 2x2, Cross (center axis lines) or Stacked; switches to one column automatically on narrow screens

- Boxes — title, list of points and an optional custom icon for each of the four quadrants

- TOWS Strategies — title and points for SO, WO, ST and WT

- Axis labels — Internal / External and Helpful / Harmful (all editable, or hide them)

- Interaction — Hover Focus and Click Expand, each on/off

- List style — 01 02, 1. 2., bullets, dashes or none; icon style Symbol, Letter or None

- Colors — one color per quadrant, a soft tint is generated for each background automatically

- Style — background, text colors, gap, corner radius, padding

- Fonts — title, item and label fonts

■ Need help?

Reach out anytime at hello@brandingupstudio.com — we usually reply within 72 hours.

Custom edits are available from $75/hr.

■ More resources

Explore more components at BrandingUp → https://brandingupstudio.com

Built with code but fully customizable via property controls — no coding needed.

Unlink is not provided so we can keep delivering updates. When an update is available, just click the Update button on the component.

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Click one and it expands to fill the space while the rest fold down to their titles. And with one switch, the same matrix turns into a TOWS strategy table (SO, WO, ST, WT) so you can go from analysis to action on a single page."}]},{"type":"paragraph"},{"type":"paragraph","content":[{"type":"text","text":"Perfect for brand strategy pages, consulting and agency sites, case studies, startup pitch pages and portfolio write-ups."}]},{"type":"paragraph"},{"type":"paragraph","content":[{"type":"text","text":"■ Customizable properties"}]},{"type":"paragraph","content":[{"type":"text","text":"- Type — SWOT or TOWS, plus an optional switch your visitors can use"}]},{"type":"paragraph","content":[{"type":"text","text":"- Layout — Grid 2x2, Cross (center axis lines) or Stacked; switches to one column automatically on narrow screens"}]},{"type":"paragraph","content":[{"type":"text","text":"- Boxes — title, list of points and an optional custom icon for each of the four quadrants"}]},{"type":"paragraph","content":[{"type":"text","text":"- TOWS Strategies — title and points for SO, WO, ST and WT"}]},{"type":"paragraph","content":[{"type":"text","text":"- Axis labels — Internal / External and Helpful / Harmful (all editable, or hide them)"}]},{"type":"paragraph","content":[{"type":"text","text":"- Interaction — Hover Focus and Click Expand, each on/off"}]},{"type":"paragraph","content":[{"type":"text","text":"- List style — 01 02, 1. 2., bullets, dashes or none; icon style Symbol, Letter or None"}]},{"type":"paragraph","content":[{"type":"text","text":"- Colors — one color per quadrant, a soft tint is generated for each background automatically"}]},{"type":"paragraph","content":[{"type":"text","text":"- Style — background, text colors, gap, corner radius, padding"}]},{"type":"paragraph","content":[{"type":"text","text":"- Fonts — title, item and label fonts"}]},{"type":"paragraph"},{"type":"paragraph","content":[{"type":"text","text":"■ Need help?"}]},{"type":"paragraph","content":[{"type":"text","text":"Reach out anytime at hello@brandingupstudio.com — we usually reply within 72 hours."}]},{"type":"paragraph","content":[{"type":"text","text":"Custom edits are available from $75/hr."}]},{"type":"paragraph"},{"type":"paragraph","content":[{"type":"text","text":"■ More resources"}]},{"type":"paragraph","content":[{"type":"text","text":"Explore more components at BrandingUp → "},{"type":"text","text":"https://brandingupstudio.com","marks":[{"type":"link","attrs":{"href":"https://brandingupstudio.com","target":"_blank","rel":"noopener noreferrer nofollow"}}]}]},{"type":"paragraph"},{"type":"paragraph","content":[{"type":"text","text":"Built with code but fully customizable via property controls — no coding needed."}]},{"type":"paragraph","content":[{"type":"text","text":"Unlink is not provided so we can keep delivering updates. When an update is available, just click the Update button on the component."}]}]},"introduction":"Hover, zoom and flip to TOWS","slug":"09-swot-matrix","author":{"framerUserId":"cc7993de-4f5d-4209-b3f0-695614bf8a8b","name":"BrandingUp","slug":"-ds491f","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/cc7993de-4f5d-4209-b3f0-695614bf8a8b/55t3m3ms","followed":false,"followsYou":false},"media":[{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/cc7993de-4f5d-4209-b3f0-695614bf8a8b/01a11fce-4a46-76d2-a531-2c4fa495c69c.jpg","metadata":{"tint":{"h":0,"s":0,"l":57},"width":1600,"height":1200}}],"post":null,"createdAt":"2026-10-09T08:36:33.507Z","updatedAt":"2026-10-09T11:04:19.647Z","publishedAt":"2026-10-09T08:36:33.496Z","featuredAt":null,"approvedAt":null,"type":"component","attributes":{"url":null,"previewUrl":"https://small-convention-270138.framer.app/swot-matrix","price":"8","paymentUrl":"https://brandingup.lemonsqueezy.com/checkout/buy/3e8ad531-7782-48fa-9a21-157a7f812499","workshop":false,"categories":[{"id":"51314a1b-a5bd-4ae8-acf0-bd3d5058c367","name":"Charts","slug":"charts"}],"lastSaveId":"gKXshHeZ7NW9Y8zXurlp","tags":[]}}],"contests":[],"categories":[],"tags":[],"likes":{"count":0,"liked":false},"comments":{"count":0},"reposts":{"count":0,"reposted":false,"repostId":null},"version":1,"edited":false,"editedAt":null,"createdAt":"2026-10-09T08:36:34.231Z","updatedAt":"2026-10-09T08:36:34.231Z","reported":false,"type":"post"}}],"$L5d"]

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