The moodboard was the hardest part of this whole project.
54 Mirrors had to stand out, but still read as wellness. Those two pull against each other and that's basically the entire brief.
It's a weird artifact, this board. It holds the bold, loud character of the studio, and at the same time I was trying to build a home feeling with raw photo style. Not polished studio shots. Real light, real rooms.
What I wanted people to feel: you're different here, and you're still comfortable here.
Took me way more iterations than I want to admit 😅
Where do you start with a moodboard? Photos first or colors first? 💬
