The "or similar" clause is a relic of bad operations.

In car rentals, it’s the standard excuse for a bait-and-switch. You book a specific experience and get whatever is left on the lot.

Design for Sync. We didn't just build a receipt. We built a guarantee. The exact plate, the exact model, the exact car. No "similar" allowed.

If your product can't promise the specific outcome, no amount of brand polish will save the experience.

The "or similar" clause is a relic of bad operations.

In car rentals, it’s the standard excuse for a bait-and-switch. You book a specific experience and get whatever is left on the lot.

Design for Sync. We didn't just build a receipt. We built a guarantee. The exact plate, the exact model, the exact car. No "similar" allowed.

If your product can't promise the specific outcome, no amount of brand polish will save the experience.