A color trick that makes complex products click
When a product is abstract (AI, data, infra), the hard part is making it feel concrete. One move I keep coming back to in Framer: give each stage of the product its own hue.
Sourcing gets blue, onboarding purple, training a warm olive. Same card layout, one color per stage. The reader stops seeing one fuzzy thing and starts seeing a few clear moments.
Two rules that keep it clean:
1. Pull the hues from your existing brand palette, then shift value, not add chaos.
2. Carry those same colors into the deeper pages, so the map you draw up top keeps working as people scroll.
Cheap to build, and it does more for comprehension than another block of copy. What is your go-to for making a complex product legible?
