Free to use. Made for you - https://framer.link/Y2fZLOu
Three case study cards on an AI platform site. E-commerce. Enterprise SaaS. Financial services.
That is not a portfolio. It is a filter.
Horizontal AI products have a positioning problem that no amount of design fixes. The product genuinely works for everyone, so the copy says "any workflow, any team, any industry," and the visitor reads that as "not built for me."
Three named industries solve it without narrowing anything.
A fintech ops lead scans the page, sees financial services, and stops. He is not thinking about the other two cards. He found his one.
The e-commerce buyer does the same thing on a different card. Same page, three different arrivals.
→ Name industries, not use cases
→ One metric per card, with the vertical attached
→ Three is enough, six starts looking like a directory
The instinct with a horizontal product is to stay general so nobody is excluded. In practice, generality excludes everyone equally.
Specificity in the examples. Breadth in the product. Those can coexist on the same page, and most sites choose neither.
Free to use. Made for you - https://framer.link/Y2fZLOu
Three case study cards on an AI platform site. E-commerce. Enterprise SaaS. Financial services.
That is not a portfolio. It is a filter.
Horizontal AI products have a positioning problem that no amount of design fixes. The product genuinely works for everyone, so the copy says "any workflow, any team, any industry," and the visitor reads that as "not built for me."
Three named industries solve it without narrowing anything.
A fintech ops lead scans the page, sees financial services, and stops. He is not thinking about the other two cards. He found his one.
The e-commerce buyer does the same thing on a different card. Same page, three different arrivals.
→ Name industries, not use cases
→ One metric per card, with the vertical attached
→ Three is enough, six starts looking like a directory
The instinct with a horizontal product is to stay general so nobody is excluded. In practice, generality excludes everyone equally.
Specificity in the examples. Breadth in the product. Those can coexist on the same page, and most sites choose neither.
