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Showcase your hero product and turn visitors into customers

Essentia is built for single-product brands that want to tell one product's story. Every page works toward one conversion path, from curiosity to purchase.

What you need

Essentia is updated for Frameship 2.0. You need an active paid Shopify store and a Frameship plugin license to connect it. After purchase, you get a 10% discount code for Frameship.

A story that builds desire

The hero keeps your product on screen as visitors scroll through its features. A problem and solution section, ingredient highlights, a three-step How it works sequence and animated results make the case before you ask for the sale.

Conversion points on every screen

A fixed add-to-cart bar follows visitors down the page.
A product section with an image gallery, variant selector, stock label and Add to Bag, synced with your Shopify store.
A cart with quantity controls and checkout.
Customer reviews, star ratings and customer photos that build trust.
Layouts designed for desktop, tablet and phone.

More than a product page

You also get an About page, a Support page with FAQ, shipping and returns answers and a contact form, a Journal with article pages, and Terms, Privacy and Payment Methods pages.

Easy to customize without breaking it

Seven agent skills and 22 ready-made prompts come with the template. Type /design-system in Framer's Agent and it builds new pages from Essentia's own components and styles, so they match the rest of your site.

Perfect for

DTC brands with a hero product, including premium skincare and beauty, high-end consumables, fashion statement pieces, tech innovations and sustainable products.

Want every template?

All Access gets you every LaunchNow and partner template, over $2,000 worth, for $299. That includes future releases, unlimited websites, lifetime updates, and priority email support.

Get All Access for $299

Questions? joseph@launchnow.design

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Type "},{"type":"text","text":"/design-system","marks":[{"type":"code"}]},{"type":"text","text":" in Framer's Agent and it builds new pages from Essentia's own components and styles, so they match the rest of your site."}]},{"type":"customHeading","content":[{"type":"text","text":"Perfect for"}],"attrs":{"level":2}},{"type":"paragraph","content":[{"type":"text","text":"DTC brands with a hero product, including premium skincare and beauty, high-end consumables, fashion statement pieces, tech innovations and sustainable products."}]},{"type":"customHeading","content":[{"type":"text","text":"Want every template?"}],"attrs":{"level":2}},{"type":"paragraph","content":[{"type":"text","text":"All Access gets you every LaunchNow and partner template, over $2,000 worth, for $299. That includes future releases, unlimited websites, lifetime updates, and priority email support."}]},{"type":"paragraph","content":[{"type":"text","text":"Get All Access for $299","marks":[{"type":"link","attrs":{"rel":"noopener noreferrer nofollow","href":"https://buy.polar.sh/polar_cl_MNc0xmItBqrI3NBBv4tZTnHPUKCZhKcJEPCzq1tBGcO?utm_source=essentiatemplatedescription","target":"_blank"}}]}]},{"type":"paragraph","content":[{"type":"text","text":"Questions? 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