Only around 20–30% of visitors ever reach the bottom of a typical landing page, but those are often the people who are the most interested in what you offer.

Your final CTA should be strong and visually engaging, it can be the difference between a visitor leaving or becoming a lead. This is how I approached it in my Progress template.

Only around 20–30% of visitors ever reach the bottom of a typical landing page, but those are often the people who are the most interested in what you offer.

Your final CTA should be strong and visually engaging, it can be the difference between a visitor leaving or becoming a lead. This is how I approached it in my Progress template.