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Steel is heavy, precise and built to last. For Edelstahlschlosserei Germany, the goal was a brand that feels exactly the same, and a website that makes this craft tangible.

About the Project

Edelstahlschlosserei Schwäbisch Gmünd is an industrial metalworking company specialising in stainless steel and large-scale steel constructions. Their previous appearance didn't reflect the scale and quality of their work, so I rebuilt the brand from the ground up, from identity and imagery to a fully immersive web experience.

Brand Identity

A new corporate identity with a custom pictogram system and a dedicated set of UI elements, designed to work consistently across every touchpoint.

Visual World

New photography and content were created specifically for the brand. Materials, processes and craftsmanship are staged with strong visual impact, while the overall look stays reduced and focused on what matters.

Immersive 3D Experience

Visitors are guided through a 3D scrollytelling journey that tells the company's story step by step. It ends in an interactive 3D view where users can explore the client's reference projects on their own. A classic portfolio becomes a space you can actually move through.

Despite the immersive layer, the website stays clear and content-first. Industrial clients get quick access to services, references and contact without distraction.

Services

Rebranding & Corporate Identity
Pictogram Design
UI Design
Art Direction & Photography
3D Scrollytelling & Interactive 3D
Web Design & Development in Framer

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