The best branding ROI in tech is hiding in the boring categories like logistics, compliance or payroll.
In a hot category every launch looks amazing,so design buys you a tie, while n a boring one the bar is a 2019 template and a warehouse stock photo.
And procurement people read surfaces harder than anyone so nobody romances them ever. The vendor that bothers to look good reads as the vendor that will bother about the SLA.
Irrational inference but it closes deals anyway
The best branding ROI in tech is hiding in the boring categories like logistics, compliance or payroll.
In a hot category every launch looks amazing,so design buys you a tie, while n a boring one the bar is a 2019 template and a warehouse stock photo.
And procurement people read surfaces harder than anyone so nobody romances them ever. The vendor that bothers to look good reads as the vendor that will bother about the SLA.
Irrational inference but it closes deals anyway