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Moss and Stone is a Framer e-commerce template built for clothing brands and online stores that want to look premium, established, and convert visitors into loyal customers from day one.

Perfect for fashion retailers, sustainable brands, and lifestyle boutiques.

This template is the fastest way to get your shop live. Drop in your product images, tweak the styling, connect your domain, and hit publish — and just like that, you're up and running with a professional ecommerce store that elevates your brand.

What’s Included:

Home, Shop, About, Contact & Product Pages
CMS-connected Product Catalog
Fully responsive checkout flow
Lifetime updates
Unlimited support

Requirements

Shopify Account
Framer account
Frameship account/license

What makes Moss and Stone different?

Quiet Luxury Design: Built with a "less is more" philosophy. The earthy, minimalist aesthetic allows your clothing and products to take center stage without visual clutter.
Easy to Customize: Designed to be simple. Swap text, update the CMS, and launch your store — all in a few clicks.
SEO Optimized: Built with clean code to help your store rank on Google, so you can drive organic traffic to your products.
Mobile Responsive: A seamless shopping experience on every device, ensuring you never miss a sale on mobile.
Fast Performance: optimized for speed, ensuring your high-resolution product images load instantly to keep bounce rates low.

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