Building a social media app can be daunting in this day and age -- with big dogs like Facebook, Twitter, and TikTok eating up so much of the space, it’s easy to get discouraged. But if you’ve got the right idea, a hungry niche, and the right social media app design, you’ll have a solid chance of building something people didn’t even know they were looking for.
4 social media UI features you should include in your interface
Build a simple social media interface
Most successful social media apps work because their interfaces are clean, simple, and graphically easy to understand. You can try for vivid, complicated social media app templates, but they tend to take away from the simple, shared environment you want for your users.
Smooth, functional media interfaces
If your social media app allows you to post media -- images, video, audio -- make sure the elements are intuitive and stand out from the normal text messages. Embeddable video and images are key; users should be able to click to play or display media easily, and it should flow nicely into the rest of the app.
Create clear visual hierarchies and structures
However you wish to organize your social media app, make sure that content is easily distinguishable from one another, and make use of subtle color, background, and text variations to keep accessibility high for users.
Keep your UI user-centric
No matter how you structure your social media app, you have to put the user first. Most successful social apps center their work around the profile and preferences of their user -- suggesting new friends, targeting new groups and events for them to engage with. Keep egocentric engagement at the forefront of your app, and users will have a better time interacting with it.