Framer accelerates page loading with JavaScript, which is a fairly common approach for modern authoring tools (Next.js does the same thing).

That means that if a user clicks a link, only the content gets replaced, skipping the normal DOM events like DOMContentLoaded that analytics tools typically use.

So you need a bit of helper JavaScript to send the page view event. Unfortunately there isn't a very nice API to do this nicely in the browser so it takes a bit of hacking (but it works perfect).

• You don't need this for Google Analytics (it's built in)

• You can learn more about the method on StackOverflow