About Setback
Setback is a Framer template for bike-fitting studios and custom framebuilders who want their site to look as precise as their work.
Most cycling sites show a rider on a mountain road and a "Book now" button. Riders can't see what a fit measures, or why a custom frame costs what it does. Setback shows the numbers.
Why most bike-fit sites don't convert
They hide the fit. Setback lays out the whole session, minute by minute, and the six things you measure, from joint angles to pedal balance.
The frame is a mystery. A signature section turns the rider's fit sheet into a dimensioned frame drawing, and every frame gets its own page with the fit, the geometry and the story.
Prices are buried. One comparison table puts five offers side by side, from a Fit Check to a complete bike.
Nobody's behind it. A photo of the workshop with four markers: hover one to meet the fitter or the framebuilder.
Try it in the preview
Drag a marker on the rider in the hero: the hip and knee angles recalculate, and the watts and cadence run live.
What you get
13 responsive pages: Home, The Fit, Process, Frames, Studio, Journal, Privacy, Terms, Cookies, 404, Start Here, plus 2 CMS templates (Frame, Article)
2 CMS collections: Frames (7 frames, 25 fields each, with the fit and the geometry) and Journal (5 articles)
28 components, every text, image and link editable from the right panel
A Start Here page with real editor captures + 8 illustrated guides
1 code component (Marker Overlay) with full controls
Designed desktop, tablet and phone layouts, not scaled
Built to be edited
Three Color Styles rebrand the whole site.
Every button is a link: point "Book a fit" at Cal.com, Calendly or Fresha, and "Start a build" at a form or a Stripe Payment Link. No booking engine to maintain.
Perfect for
Bike-fitting studios, custom framebuilders, bike shops with a fit service, physio and sports-science labs, and premium cycling brands.
