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A small workflow for adding AI video to a Framer hero

I have been testing a simple process for turning a static hero into a short video without making the page feel heavy:

1. Start with one clear scene and a 5–8 second shot. Keep the subject away from headline and CTA areas.

2. Generate a few variations, then pick the one with the least camera movement and visual flicker. I use Flow AI Video to explore concepts: https://flowaivideo.org/

3. Compress the final export, add a poster image, and keep the original static hero as a fallback.

4. In Framer, check the crop at desktop and mobile breakpoints. Make sure text stays readable and respect reduced-motion preferences.

The biggest lesson so far: a calmer clip usually works better behind real website copy than a flashy demo. How are you handling video heroes in Framer?

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