Body Aware | Personal Trainer Website Design in Framer
I designed and built a professional, responsive website for Body Aware, a personal training business based in Cambridge, UK, led by personal trainer Piotr Woskresinski.
The goal was to establish a strong online presence for the business and make it easier for potential clients to discover the training services, understand the available packages, and enquire about personal training sessions.
The Challenge
Body Aware needed a dedicated website to communicate its services and build trust with people looking for personalised fitness support. The website needed to appeal to a broad audience, including beginners and adults looking to improve their strength, mobility, fitness, and overall well-being.
My Approach
I designed the website with a clean, welcoming visual style, using a light blue and turquoise colour palette to create a fresh and approachable fitness brand. The layout prioritises clarity, readability, and a straightforward user experience across desktop and mobile devices.
Key Features
Responsive website design: Created a layout designed to work across desktop, tablet, and mobile screens.
Service presentation: Organised the personal training services, including one-to-one coaching, strength and mobility training, weight management, and fitness support.
Training packages: Presented the available session options and pricing clearly to help prospective clients understand the offers.
Conversion-focused sections: Included clear calls to action to encourage visitors to enquire about training and book a free consultation.
Trust-building content: Highlighted the trainer's experience, approach to coaching, and client testimonials.
Local SEO foundations: Structured page content around relevant personal training services in Cambridge to support local search visibility.
Framer development: Built the website in Framer with an emphasis on clean layouts, consistent spacing, and a polished browsing experience.
