When did you last add an FAQ section because a customer actually asked something?
Most FAQ blocks are written the night before launch. Someone opens the file, invents six questions, and answers them politely. What is your refund policy. How do I get started. Do you offer support.
Nobody has ever asked those. They are filler in the shape of help.
The FAQ is not a support page. It is the last thing standing between a warm visitor and a signup, and it should be built from real objections.
For an AI agent product, the real ones are:
→ Do I need engineers to set this up
→ What happens when the agent gets it wrong
→ Where does my data go
→ Can I turn it off without breaking my workflow
Those are uncomfortable questions. That is exactly why answering them works. A visitor who sees their private worry printed on the page trusts you before they read the answer.
Get your list from sales calls, not from imagination. Whatever people ask on the third call belongs on the homepage.
Free remix link - https://framer.link/biMg4jT
